Looking to best Email Marketing tools in 2025 to supercharge your email campaigns in 2025? Whether you’re a solopreneur, startup, or an established eCommerce brand, the right email marketing tool can help you boost open rates, automate campaigns, and drive real ROI.
In this guide, we compare the top 10 email marketing tools for 2025, including both free and paid options, to help you pick the perfect platform based on features, pricing, and ease of use.
Why Use an Email Marketing Tool?
Email marketing is far from dead — in fact, it’s evolving fast. With AI integrations, automation features, CRM support, and drag-and-drop builders, modern email marketing platforms offer powerful ways to engage your audience.
To get the most out of your campaigns, implement proven email marketing strategies such as segmentation, personalization, A/B testing, triggered email sequences, and re-engagement campaigns.
These tactics not only boost open and click-through rates but also help nurture leads and drive consistent conversions.
Benefits of using the right email software:
- Automate follow ups & lead nurturing
- Design attractive emails without codes
- Tailor content or make it highly converting
- Integration with online shops such as Shopify or WooCommerce
- Monitor open rates, CTR, and performance of a campaign in real-time
Top 10 Email Marketing Tools for 2025
Here’s our expert-picked list of the best email marketing tools — covering both free email marketing tools and premium platforms for every business size.
1. Mailchimp – Best for Beginners
Pricing: Free up to 500 contacts, Paid plans from $13/month
Mailchimp remains one of the most popular email marketing platforms in 2025. It’s beginner-friendly, offers great templates, and includes basic automation in the free version.
Best For: Small businesses, bloggers
Pros: Easy UI, built-in CRM, landing pages
Cons: Advanced features locked behind paid plans
2. Brevo (formerly Sendinblue) – Best Free Plan
Pricing: Free for up to 300 emails/day, Paid from $25/month
Brevo combines email marketing with SMS, CRM, and marketing automation — all in one dashboard.
Best For: Startups, local businesses
Pros: Unlimited contacts, marketing automation, CRM
Cons: Daily sending limits on free plan
3. ConvertKit – Ideal for Creators & Bloggers
Pricing: Free up to 1,000 subscribers, Paid from $15/month
ConvertKit is designed specifically for content creators, offering clean automation flows and visual campaign builders.
Best For: Bloggers, YouTubers, digital creators
Pros: Easy automation, landing pages, tagging
Cons: Limited templates
4. MailerLite – Most User-Friendly Interface
Pricing: Free up to 1,000 subscribers, Paid from $10/month
MailerLite offers powerful features like A/B testing, automation, and drag-and-drop builders.
Best For: Small teams, freelancers
Pros: Great UI, responsive support
Cons: Basic analytics on free plan
5. GetResponse – Best for Marketing Funnels
Pricing: Free up to 500 contacts, Paid from $19/month
GetResponse stands out with its built-in webinar tools, sales funnels, and robust automation features.
Best For: Businesses focused on sales funnels
Pros: Funnel builder, webinar hosting
Cons: Slightly steep learning curve
6. ActiveCampaign – Best for Advanced Automation
Pricing: No free plan, starts from $39/month
ActiveCampaign is the powerhouse for behavior-based automation, CRM, and deep segmentation.
Best For: Scaling businesses, SaaS
Pros: Advanced automation, CRM
Cons: No free tier
7. Moosend – Affordable for Growing Businesses
Pricing: Free trial, Paid from $9/month
Moosend offers robust features like automation, A/B testing, and segmentation without breaking the bank.
Best For: eCommerce and small agencies
Pros: Budget-friendly, drag-and-drop builder
Cons: Smaller template library
8. Constant Contact – Ideal for Event Marketing
Pricing: Starts from $12/month (no free plan)
It’s been around for a while and is great for event-based email marketing, surveys, and real-time reporting.
Best For: Non-profits, event marketers
Pros: Easy setup, event tools
Cons: Limited automation compared to others
9. HubSpot Email Marketing – Best Free CRM Integration
Pricing: Free plan available, Paid from $50/month
HubSpot offers seamless CRM integration, personalization, and lead scoring in one platform.
Best For: Businesses already using HubSpot CRM
Pros: Rich features, powerful CRM
Cons: Pricey as you scale
10. Zoho Campaigns – Good for Zoho Users
Pricing: Free for up to 2,000 emails/month, Paid from $3/month
Zoho Campaigns integrates well with the Zoho suite and is a cost-effective option for simple campaigns.
Best For: Zoho ecosystem users
Pros: Low cost, automation included
Cons: Less intuitive UI
Comparison Table: Free vs Paid Email Marketing Tools
| Tool | Free Plan? | CRM Integration | Automation | Best For |
|---|---|---|---|---|
| Mailchimp | ✅ | ✅ | Basic | Beginners |
| Brevo | ✅ | ✅ | ✅ | Startups |
| ConvertKit | ✅ | ❌ | ✅ | Bloggers/Creators |
| MailerLite | ✅ | ✅ | ✅ | Freelancers |
| GetResponse | ✅ | ✅ | ✅ | Funnel builders |
| ActiveCampaign | ❌ | ✅ | ✅✅ | Growth businesses |
| Moosend | ❌ | ✅ | ✅ | Budget-conscious users |
| Constant Contact | ❌ | ✅ | Basic | Event marketing |
| HubSpot | ✅ | ✅✅ | ✅✅ | CRM-heavy businesses |
| Zoho Campaigns | ✅ | ✅ | ✅ | Zoho suite users |
Final Thoughts
Choosing the right email marketing tool in 2025 can dramatically affect your engagement, conversions, and business growth. Whether you’re after a free solution like Brevo or MailerLite, or need something powerful like ActiveCampaign or HubSpot, there’s a perfect fit out there for every need.
Don’t just follow the trend — pick the tool that suits your audience, budget, and marketing goals.